If you plan, write, design and schedule your emails in advance, you do not have to worry about making time every few days to create new content and risk losing focus on other work.
You can set up simple newsletters to go out each month, so that you keep up the timely contact with the people on your email list.
Utilise targeted emails
You will see greater success if your emails are targeted rather than applying a ‘one size fits all’ approach. By segmenting your mailing list, you can send emails that are more specific to the types of products the recipients are interested in.
Boost retention with offers and updates
Retaining existing customers is just as important as trying to generate new leads, so make sure that you regularly communicate with your customer base and provide informative updates or advise them of offers that they may be interested in.